Case Study: Sister Afia’s Kitchen

Bold Design for a Bold Brand

My Role

UI Designer · Visual Designer · Layout Strategist

Goal

Design a vibrant, mobile-friendly poster for Sister Afia’s Kitchen that quickly communicates catering services and drives customer orders.

Key Design Decisions

  • Visual Hierarchy: Headline → Services → Dishes → CTA
    Guided users using Hick’s Law (fewer options) and Fitts’s Law (large, clear buttons).

  • Color & Emotion:
    Warm oranges, browns, and reds create a bold, appetizing tone. CTA uses Von Restorff Effect to stand out.

  • Typography & Structure:
    Mixed friendly script and sans-serif fonts for cultural tone and readability. Content grouped using the Law of Common Region.

  • Imagery:
    Rich, real food images arranged diagonally to highlight the menu and energize the layout.

UX Laws Used

  • Hick’s Law – Simplified choices

  • Fitts’s Law – Tappable CTA

  • Von Restorff Effect – Visual standout

  • Law of Common Region – Clear content groups

  • Serial Position Effect – Top dishes first and last

Outcome

The design boosted audience engagement via social sharing and increased catering inquiries. Clear structure and cultural tone helped the brand stand out while keeping info digestible and actionable.

Case Study: Danbeacha African Market

Bold Design Rooted in Culture

My Role

UI Designer · Visual Brand Stylist

Goal

Design a vibrant, culturally recognizable flyer to showcase key African grocery items and encourage store visits.

Design Highlights

  • Bold Typography: "African Grocery Shop" enlarged for instant recognition and Von Restorff Effect.

  • Product Imagery: Grouped familiar items (Milo, FanIce, Fufu) to create cultural familiarity using Law of Common Region.

  • Color Scheme: Deep blue for trust, red for emphasis and energy.

  • Layout Flow: Logo → Headline → Tagline → Product Visuals → Food List → Contact & Location (guided by Visual Hierarchy).

Outcome

The flyer delivers a clear, eye-catching message and culturally resonant branding — ideal for social sharing and in-store promotion.

Case Study: Handyman Home Services

Bold, Clean, and Straight to the Job

Role

UI Designer · Visual Branding · Print Design

Objective

Design a trustworthy and professional identity for a handyman service offering general home repairs and fittings in Leeds. The materials needed to clearly communicate services while remaining visually impactful across digital and print.

Design Breakdown

  • Bold Yellow & Black Palette: Inspired by caution signs and tools—instantly conveys industry and reliability.

  • Typography Hierarchy: Strong “HANDYMAN” title grabs attention (Von Restorff Effect), paired with minimal sans-serif fonts for legibility.

  • Iconic Monogram Logo (H): Designed for instant recognition and branding versatility.

  • Balanced Layouts: Grid-aligned flyer and business card layouts follow Law of Proximity and Fitts’s Law, guiding users to key info like services and contact.

  • Service List Visual: Checkpoints and spacing improve scannability and trust.

Outcome

The cohesive identity builds trust at a glance and makes it easy for customers to understand services and reach out. The brand is now used across physical flyers, social media, and quotation cards.